knowledge sharing within professional groups, like physicians in hospital. Knowledge sharing would be alarming if knowledge sharing is not done in hospitals were we deal with human lives. This study examines the factors affecting physician's knowledge sharing behavior within a hospital department by existing theories, the theory of reasoned action (TRA) and the theory of planned behavior (TPB). Here we have a slight differentiation, we compare TPB model to a model were Attitude is further sub divided depending upon age, gender, departments and hospital ownership status. Their theoretical and practical knowledge is vital to the care of patients, and the quality of specialty-based clinical practices is a major determinant for patients' use of medical services. Knowledge sharing in this sense becomes all the more important for physicians in tertiary hospitals, because they are required to be researchoriented, creative in medical care, and ready to take new medical knowledge opportunities that can be acquired through various organizational learning mechanisms (OLMs) (Lipshitz & Popper, 2000). The ultimate objective of physicians' knowledge sharing is to elevate the quality and efficiency of care in hospitals. We consider Rayen Dental Care Centre. (RDCC) as the platform for # II. Introduction a) About Rayen Dental Care Centre (RDCC) "We speak from our heart and not from our tongue when we explain the problem to the patient because ultimately truth prevails in the long run. We work on the above said principles and all our patients work are preferably appointment based. Rayen's Dental centre located in the central zone (Heart) of Chennai is well known for its hygienic, outstanding, exceptional quality dental practice providing the latest updated scientific data pertaining to all specialities in dentistry. Apart from providing health service we are ignited with a passionate heart to handle our clients with utmost kindness. We provide a comfortable environment with subtle differences in every aspect of dental practice to provide quality care and that earmarks our difference from others". Here we have taken the social responsibility factor to be present hence there is no bias as we compare with both before and after the survey (i.e. awareness). H1: The after survey (awareness) is higher. H2: The before survey (awareness) is higher. Here in this study we use theory of planned behaviour of Ajzen, further to which we have applied the concept of Human resources as Subjective Norms can be further classified as: # IV. Sample and Data Collection A total of 500 questionnaires were administered out of which 400 was answered. The questionnaires had a cover letter briefing about the aim of this study. The same were administered both before and after the surveyconsidered as awareness created. # V. Measurement Development The measures used in the research model were mainly adopted from some of the precedent related studies with minor statement changes, adapting to the college faculty knowledge sharing context. In order to increase the accuracy of measurement, a multi-item method was used and each item was based on a five point Likert scale. Such as, the items were measured on a 5-point Likert scale; ranging from The maximum percent weightage falls on 3 rd question and minimum percent is in the first question. The maximum percent weightage falls on 3 rd question and minimum percent is in the first question. The average shows that the 3 rd and 4 th i.e. 3.5 element has more frequency which means that faculty are ready to share knowledge in the Top Management. The maximum percent weightage falls on 3 rd question and minimum percent is in the first question. The maximum percent weightage falls on 3 rd question and minimum percent is in the first question. # Medical Research Volume XVIII Issue I Version I The Attitude average shows that the 4 th element has more frequency which means that it is very valuable to share knowledge. The Intention average shows that the 4 th element has more frequency which means that it is very valuable to share knowledge. The path coefficients were tested for significance level of 0.01. # VI. Path Coefficients and Conclusions The path coefficients from attitude to intention and subjective norms to behavioral intention were noteworthy for all the models. After model seems to be more convincing thus the analysis is proved. ![(Ömer Gider & Saffet Ocak & Mehmet Top) Subjective Norms are subdivided among Peers, Top Management, Subordinates and Clients and PBC depending upon Perceived Ease of use and Perceived usefulness. Technology Acceptance Model (Davis et al, 1989) & will power eg: You must genuinely want to change your behavior and willpower is necessary to do that. Keywords: knowledge sharing, physicians, types of knowledge, theory of planned model. I. Review of Literature haring knowledge of physicians within hospitals can realize potential gains and is critical to survive and prosper in competitive environments (O'Dell & Grayson,1998). Physicians are knowledgeintensive and principal professional group in hospitals.](image-2.png "") ![b) History of Rayen Dental Care CentreRayen's dental centre which has been in health care services since 1964 in tuticorin and has been doing exceptional eye care services to the people in the southern border of tamilnadu. It has extended it's dental care services in chennai for the past five years. This practice strives and thrives with the sole aim of providing quality and concrete solutions to clients based on their individual needs. It has an enormous referral based practice because of the utmost satisfaction provided to the patient (Roshan Rayen, 2016).](image-3.png "") 1![Now a days, there has been much interest for Knowledge Sharing Behavior of Physicians (Dentists) in Hospitals](image-4.png "S 1 K") 1![Figure 1: TPB Model](image-5.png "Figure 1 :") 3![Figure 3: Modified Model Proposed Model: Will be focused in further study.](image-6.png "Figure 3 :") 4![Figure 4: Attitude a) Attitude towards knowledge sharing is good and valuable](image-7.png "Figure 4 :") 5![Figure 5: Suborditinate](image-8.png "Figure 5 :") 6![Figure 6: Top Management](image-9.png "Figure 6 :") 7![Figure 7: Client Average The maximum percent weightage falls on 3 rd question and minimum percent is in the first question.](image-10.png "Figure 7 :") ![Knowledge Sharing Behavior of Physicians (Dentists) in Hospitals](image-11.png "K") 1BeforeAfterAT19988AT24975AT39978AT49988AT5441SN16888SN2491.03SN34398SN45597SN54460PBC13769PBC2931.05PBC34294PBC4961INT1771INT27175INT39590INT49479 1Top ManagementSubordinatePeerClientSUBJECTIVE NORMSTOP MANAGEMENTSUBORDINATEPEERCLIENTIII. Model Fit SummaryModelNPARCMINDFPCMIN/DFDefault model571142.399132.0008.655KKnowledge Sharing Behavior of Physicians (Dentists) in Hospitals 2ModelNFI Delta1RFI rho1IFI Delta 2TLI rho 2CFIDefault model.859.818.874.836.873 3ModelPRATIOPNFIPCFIDefault model.772.663.674Table 4: NCPModelNCPLO 90HI 90Default model1010.399906.1541122.091Table 5: FMINModelFMINF0LO 90HI 90Default model2.1471.8991.7032.109Table 6: RMSEAModelRMSEALO 90HI 90PCLOSEDefault model.120.114.126.000KKnowledge Sharing Behavior of Physicians (Dentists) in Hospitals 1Test Value = 0tDfSig. (2-tailed)Mean Difference95% Confidence Interval of the DifferenceLowerUpperAT172.852399.0003.8983.794.00AT279.359399.0004.1004.004.20AT370.286399.0003.9923.884.10AT464.473399.0003.9003.784.02AT539.608399.0002.7602.622.90S144.594399.0003.3883.243.54S239.104399.0002.7752.642.91S342.788399.0003.1102.973.25S491.292399.0003.7123.633.79S5102.873 399.0003.7783.713.85T153.374399.0003.1853.073.30T258.575399.0003.7803.653.91T364.428399.0003.5453.443.65T455.503399.0003.1153.003.23T5124.078 399.0004.6254.554.70C163.318399.0003.8553.743.97C257.274399.0003.7083.583.83C330.557399.0001.8501.731.97C444.951399.0002.0281.942.12C591.292399.0003.7123.633.79P152.667399.0003.1723.053.29P252.320399.0003.1753.063.29P394.360399.0003.9203.844.00P492.636399.0003.8853.803.97P591.211399.0003.8323.753.92PBC1 51.186399.0003.1723.053.29PBC2 41.646399.0002.6682.542.79PBC3 96.514399.0004.2024.124.29PBC4 95.847399.0004.2054.124.29INT168.371399.0003.4723.373.57INT271.904399.0003.4803.383.58INT363.318399.0003.8553.743.97INT457.274399.0003.7083.583.83 3 2FrequencyPercentValid PercentCumulative Percent11.2.2.228020.020.020.2Valid3 4250 6462.5 16.062.5 16.082.8 98.8551.21.2100.0Total400100.0100.0KKnowledge Sharing Behavior of Physicians (Dentists) in Hospitals 4Frequency PercentValid PercentCumulative Percent.008020.020.020.01.401.3.320.31.601.3.320.51.80112.82.823.32.0061.51.524.82.20194.84.829.52.40266.56.536.02.60287.07.043.02.80297.27.250.2Valid3.00 3.2046 3911.5 9.811.5 9.861.8 71.53.405914.814.886.33.60133.33.389.53.80112.82.892.34.00102.52.594.84.20112.82.897.54.4051.31.398.84.603.8.899.54.802.5.5100.0Total400100.0100.0KKnowledge Sharing Behavior of Physicians (Dentists) in Hospitals 5CavgFrequency PercentValid PercentCumulative Percent.008020.020.020.02.001.3.320.32.2061.51.521.82.4041.01.022.82.60164.04.026.82.80143.53.530.33.00215.35.335.53.204210.510.546.0Valid3.40 3.6033 428.3 10.58.3 10.554.3 64.83.80358.88.873.54.004110.310.383.84.20328.08.091.84.40225.55.597.34.6061.51.598.84.803.8.899.55.002.5.5100.0Total400100.0100.0 6PbcavgFrequencyPercentValid PercentCumulative Percent.008020.020.020.01.502.5.520.51.7551.31.321.82.0071.81.823.52.2592.32.325.82.50143.53.529.32.75174.34.333.53.00358.88.842.3Valid3.25317.87.850.03.504310.810.860.83.754010.010.070.84.004812.012.082.84.25246.06.088.84.50246.06.094.84.75164.04.098.85.0051.31.3100.0Total400100.0100.0 7FrequencyPercentValid PercentCumulative Percent1.252.5.5.51.52.5.51.01.7561.51.52.5282.02.04.52.25164.04.08.52.5215.25.213.82.75276.86.820.534310.810.831.2Valid3.25338.28.239.53.5369.09.048.53.75287.07.055.544611.511.567.04.254110.210.277.24.5338.28.285.54.75297.27.292.85297.27.2100.0Total400100.0100.0KKnowledge Sharing Behavior of Physicians (Dentists) in Hospitals 5Path CoefficientModel 1 (Theory of Planned Behavior)Model 2ATIN0.210.10SNIN0.210.70PBCIN0.20.75 Most physicians who are important to me SN2: ...think that I should share knowledge with other physicians. SN3: ...share their knowledge with others physicians whose opinions I value SN4: ...would approve of my behavior to share knowledge with other physicians. SN5: ...share their knowledge with others Perceived behavioral control (PBC: 4 items) PBC1: For me to share my knowledge is possible always PBC2: If I want, I always could share knowledge PBC3: It is mostly up to me whether or not I share knowledge PBC4: I believe that there are much control I have to share my knowledge with other physicians. Most physicians who are important to me SN2: ...think that I should share knowledge with other physicians. SN3: ...share their knowledge with others physicians whose opinions I value. SN4: ...would approve of my behavior to share knowledge with other physicians. SN5: ...share their knowledge with others-this is further as Perceived behavioral control (PBC: 4 items) PBC1: For me to share my knowledge is possible always. PBC2: If I want, I always could share knowledge. PBC3: It is mostly up to me whether or not I share knowledge. PBC4: I believe that there are much control I have to share my knowledge with other physicians. . * Perceptions of Physicians about Knowledge Sharing Barriers in Turkish Health Care System * Knowledge sharing behavior of physicians in hospitals Seewon Ryua,*, Seung Hee Hob Ingoo Hanb * If only we knew what we know identification and transfer of internal best practices CO' Dell CJGrayson California Management Review 40 3 1998 * Organizational learning in a hospital RLipshitz MPopper The Journal of Applied Behavioral Science 36 3 2000