@incollection{,
	
					
					
					273AE6FB9FB7412EDEBF81C7F43FC5F2
				,
	author={{Mr. Nadiminti RajeshKumar} and {Dr. SajidAlvi}},
	journal={{Global Journal of Medical Research}},
	journal={{GJMR}}2249-46180975-588810.34257/GJMR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2074151
}

@book{b0,
	
	
		,
	title={{E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing}}
		,
	author={{
			StefanBalkanski
		} and {
			Ilkogetov
		}}
		
		
			,
	year={2019}
			,
	publisher={Promotion and Marketing Communications. IntechOpen}
		
	

}

@incollection{b1,
	
	
		,
	title={{Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India}}
		,
	author={{
			SaikatBanerjee
		} and {
			Sampada KumarDash
		}}
		
	
	
		,
	journal={{Journal of Medical Marketing}}
		
			11
			
			,
	year={2011}
		
	

}

@book{b2,
	
	
		,
	title={{Innovation and marketing in the pharmaceutical industry}}
		,
	author={{
			Sridhar
		} and {
			MuraliKShrihari
		} and {
			SönkeMantrala
		} and {
			Albers
		}}
		
		
		
		
			,
	year={2014}
			,
	publisher={Springer}
			
			,
	address={New York, NY}
		
	
	,
	note={Pharmaceutical detailing elasticities: a meta-analysis}

}

@book{b3,
	
	
		,
	title={{Digital marketing effects and synergy in IMC-insights from the pharmaceutical industry}}
		,
	author={{
			Jean-ClaudeAndreani
		}}
		
		
			,
	year={2017. 2014}
		
	

}

@incollection{b4,
	
	
		,
	title={{Application of integrated marketing communication in pharmaceutical industry}}
		,
	author={{
			CM APanigrahi
		} and {
			AkshaypatilKomal Aware
		}}
		
	
	
		,
	journal={{Journal of Management Research and Analysis}}
		
			
			,
	year={April-June 5.2. 2018}
		
	

}

@incollection{b5,
	
	
		,
	title={{Pharmaceutical marketing & product promotion: A paradigm shift in Indian pharmaceutical industry (IPI)}}
		,
	author={{
			MithunNandy
		} and {
			BrajaballavPal
		}}
		
	
	
		,
	journal={{Adhyayan: A Journal of Management Sciences}}
		
			5
			2
			
			,
	year={2016}
		
	

}

@incollection{b6,
	
	
		,
	title={{Heterogeneous learning and the targeting of marketing communication for new products}}
		,
	author={{
			SridharNarayanan
		} and {
			Puneetmanchanda
		}}
		
	
	
		,
	journal={{Marketing science}}
		
			28
			
			,
	year={2009}
		
	

}

@incollection{b7,
	
	
		,
	title={{Factors influencing scope and acceptability of E-detailing as a pharmaceutical marketing communication tool in emerging economies like India}}
		,
	author={{
			SaikatBanerjee
		} and {
			Sampada KumarDash
		}}
		
	
	
		,
	journal={{International Journal of Pharmaceutical and Healthcare Marketing}}
		
			,
	year={2011}
		
	

}

@incollection{b8,
	
	
		,
	title={{Risk Communication and the Pharmaceutical Industry}}
		,
	author={{
			BrianEdwards
		} and {
			Swetachakraborty
		}}
		
	
	
		,
	journal={{Drug safety}}
		
			35
			
			,
	year={2012}
		
	

}

@incollection{b9,
	
	
		,
	title={{Temporal differences in the role of marketing communication in new product categories}}
		,
	author={{
			Narayanan
		} and {
			PuneetmanchandaSridhar
		} and {
			PradeepKChintagunta
		}}
		
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			42
			3
			
			,
	year={2005}
		
	

}