Marketing/Promotional Initiatives by Pharmaceutical Companies - "Doctor's Perspective"
Keywords:
e-detailing, Pharmaceutical promotion.
Abstract
Abstract not found
Downloads
How to Cite
References
Stefan Balkanski, Ilkogetov (2019) E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing.
Saikat Banerjee, Sampada Dash (2011) Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India. 11(3), 204-214.
Shrihari Sridhar, Murali Mantrala, Sönke Albers (2014) Pharmaceutical Detailing Elasticities: A Meta-Analysis. 531-556.
Jean-Claude Andreani (2014) Digital marketing effects and synergy in IMC-insights from the pharmaceutical industry.
Ashok Panigrahi, Komal Aware, Akshay Patil (2018) Application of Integrated Marketing Communication in Pharmaceutical Industry. 133-139.
Mithun Nandy, Dr. Pal (2016) Pharmaceutical Marketing & Product Promotion: A Paradigm Shift in Indian Pharmaceutical Industry (IPI). 5(2), 27-40.
Sridhar Narayanan, Puneet Manchanda (2009) Heterogeneous Learning and the Targeting of Marketing Communication for New Products. 28(3), 424-441.
Saikat Banerjee, Sampada Kumar, Dash (2011) Factors influencing scope and acceptability of E-detailing as a pharmaceutical marketing communication tool in emerging economies like India.
Brian Edwards, Sweta Chakraborty (2012) Risk Communication and the Pharmaceutical Industry. 35(11), 1027-1040.
Sridhar Narayanan, Puneet Manchanda, Pradeep Chintagunta (2005) Temporal Differences in the Role of Marketing Communication in New Product Categories. 42(3), 278-290.
Published
2020-10-19
Issue
Section
License
Copyright (c) 2020 Authors and Global Journals Private Limited

This work is licensed under a Creative Commons Attribution 4.0 International License.