Marketing/Promotional Initiatives by Pharmaceutical Companies - "Doctor's Perspective"

Authors

  • Mr. Nadiminti Rajesh Kumar

  • Dr. Sajid Alvi

Keywords:

e-detailing, Pharmaceutical promotion.

Abstract

Abstract not found

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How to Cite

Marketing/Promotional Initiatives by Pharmaceutical Companies - "Doctor’s Perspective". (2020). Global Journal of Medical Research, 20(B7), 41-51. https://medicalresearchjournal.org/index.php/GJMR/article/view/102793

References

Stefan Balkanski, Ilkogetov (2019) E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing.

Saikat Banerjee, Sampada Dash (2011) Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies: Views of health care professionals of India. 11(3), 204-214.

Shrihari Sridhar, Murali Mantrala, Sönke Albers (2014) Pharmaceutical Detailing Elasticities: A Meta-Analysis. 531-556.

Jean-Claude Andreani (2014) Digital marketing effects and synergy in IMC-insights from the pharmaceutical industry.

Ashok Panigrahi, Komal Aware, Akshay Patil (2018) Application of Integrated Marketing Communication in Pharmaceutical Industry. 133-139.

Mithun Nandy, Dr. Pal (2016) Pharmaceutical Marketing & Product Promotion: A Paradigm Shift in Indian Pharmaceutical Industry (IPI). 5(2), 27-40.

Sridhar Narayanan, Puneet Manchanda (2009) Heterogeneous Learning and the Targeting of Marketing Communication for New Products. 28(3), 424-441.

Saikat Banerjee, Sampada Kumar, Dash (2011) Factors influencing scope and acceptability of E-detailing as a pharmaceutical marketing communication tool in emerging economies like India.

Brian Edwards, Sweta Chakraborty (2012) Risk Communication and the Pharmaceutical Industry. 35(11), 1027-1040.

Sridhar Narayanan, Puneet Manchanda, Pradeep Chintagunta (2005) Temporal Differences in the Role of Marketing Communication in New Product Categories. 42(3), 278-290.

Published

2020-10-19

How to Cite

Marketing/Promotional Initiatives by Pharmaceutical Companies - "Doctor’s Perspective". (2020). Global Journal of Medical Research, 20(B7), 41-51. https://medicalresearchjournal.org/index.php/GJMR/article/view/102793